Keyword difficulty is an SEO metric that describes how hard it will be to rank for a specific keyword.Įach phrase has a score out of 100, with the low end indicating it’s easy to rank for it. “How to start a blog” (116,000): Create a standalone guide to target this long-tail keyword.“Grow your email list” (180): Merge with similar phrases like “email list builder” or “ways to grow your email list”.“Blogging tips for beginners” (10): Merge with similar phrases like “how to start a blog” and “blogging advice”.Let’s put that into practice and say you’ve got these keywords with search volumes: 250+: Use as a standalone focus keyword.Generally, for keywords with a search volume of…

(For example: 3,900 people search for “b2b marketing strategies” versus 450k for “how to lose weight”.) (Or terms you might have a handful depending on how many features or services you offer.)Īll of your long-tail keywords span from this base term.įor example: From the base term “CRM”, you could target the following long-tail variations:Ī “good” search volume depends on the industry you’re in. Your answer should be related to your product/service offering, such as “sales software” or “CRM”. Let’s start with a simple question: What term best describes your website? Here’s a simple five-step guide to long-tail keyword research: 1. Now we’re on the same page about what the term “long-tail keyword” is (and why it’s important to your business), it’s time to put the work in to find those you can target on your website. This is likely to boost your content marketing’s ROI – especially if you’re able to rank well for popular (and relevant) long-tail keywords. By targeting these long-tail phrases on your site, you’re attracting people who want to take action, whether that’s: So, why is this important for your business? The short-tail term is likely just someone searching for very top-level marketing advice. They want to do something – be that start a blog, purchase a domain, or build an email list. The latter, long-tail version has more drive.

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